SmallBizLady University offers the training, tools, group coaching, and encouragement you need to grow your business online and share your solution with the world.
Your business success comes from online marketing. And, I'm not going to lie to you, figuring out what to do, when, and how can be tough.
For others — not for you.
You're here, after all.
SmallBizLady University was built to help business owners and aspiring business owners alike push through their online marketing problems and move toward business success.
Here, you'll learn how to find your perfect customer, the keywords and social channels you need to use to reach them online, and exactly how to grow your sphere of influence so you can change lives with your products and services.
With courses from SmallBizLady University, you'll unlock your potential for engaging customers online, filling your sales funnels with solid leads, and using email marketing to dramatically increase visibility, turn leads into paying customers, and grow your income.
But there you sit, on the fence.
🤔 Maybe you're wondering if people can actually make any money online.
🤔 Maybe you're wondering how you'll find the time to take a class.
🤔 Maybe you're not sure that you can even learn online marketing, much less implement it.
🤔 And maybe you're worried that nobody will want to buy what you have to offer in the first place.
I started educating small business owners full-time back in 2007. Social media was just starting to be used for marketing and not just sharing images of what people were having for lunch or 140 characters of their thoughts on whether or not Kirsten Dunst was the right pick for Mary Jane in Spider-Man 3.
After two years of grinding, I'd built a massive following as @SmallBizLady on Twitter.
But it was years before I successfully built an email list and a sales funnel that actually converted those followers into paying customers.
And it wasn't for lack of guidance.
I hired consultant after consultant to help me. All I ended up with was a lighter bank account and mediocre results.
I was getting thousands of website visitors a month, tons of corporate sponsorships, and was a small business influencer before consumers really were beginning to be influenced by social media marketing.
And I still left money on the table every single month because I just couldn't sell online.
And let me tell you, seeing others selling watered-down courses and lackluster products while bringing in major bank hurt. It messed with me.
I started doubting my own expertise, battled imposter syndrome, and wondered if I'd actually be able to accomplish my dream of running a successful online business with monthly recurring revenue. All while working crazy long hours and raising my son as a divorced single mom.
Despite all the fear, doubt, and frustration, I kept going. I learned everything I could. I sat down and learned how to sell myself online.
My income doubled.
My first book, Become Your Own Boss in 12 Months, sold nearly 100,000 copies in multiple languages.
And since then, I've educated millions of people through my books, blog posts, and speaking engagements. I've flown all over the world to deliver keynotes and trainings to others just like you, teaching them how to start and grow their own businesses, how to become their own boss.
Now it's time for you to take advantage of what I learned — without struggling through it like I did.
And that's exactly what I launched SmallBizLadyUniversity.com to do for you.
SmallBizLady University is your step-by-step process to finally making bank online.
Through SmallBizLady University, you'll...
...Develop an online selling framework through access to proven trainings, expert interviews, and all the tools you need to build, grow, and scale your business
...Transform your mindset through deep introspective activities and evolutionary lectures designed to help you walk in the shoes of your target customer and build your confidence as an online marketer
...Connect and share with other business leaders in the exclusive, members-only SmallBizLady University Facebook Group — and I'll be there, too, supporting every step of your online business journey
From my work helping thousands of business owners and aspiring business owners just like you, I've developed a step-by-step training program that will help you start a business from scratch or grow an existing online business, taking the guesswork out of building online sales systems.
If you've got a side hustle that you're ready to turn into a full-time business, Become Your Own Boss is exactly what you need.
Throughout this 10-week course, you’ll align your personal and professional goals, learn how to get funding, define your target customer, and develop a complete business plan that includes marketing strategy, sales process, operations, and your launch plan.
If you're getting started with eCommerce, creating a product or service-based business, or still working on making the shift to an online business, we've got three online marketing courses that will give you all the tools you need to build your online empire.
Each course includes:
How to Sell and Market Online is a 6-week course that guides you from the basics of starting your online business — branding your business, where to sell online, website vs. marketplace selling techniques — through growing your online business using proven online marketing techniques.
This course shows you how to drive traffic and generate sales with or without spending money on ads!
Plus, I've even included a module dedicated to business-to-business (B2B) selling and how to build B2B sales systems online.
In Social Media Selling, you'll learn how to market your business on all major social media platforms, understand the benefits of each, and how to choose the best social media platforms to grow your business.
This 6-week course focuses on social media strategy, social selling techniques, and content marketing. You'll learn how to get started with social media ads on Facebook, Instagram, YouTube, Twitter, Pinterest... even TikTok — plus, how to measure your ROI!
Email marketing might seem "old school," but it still has one of the best ROIs of all marketing channels.
In this 6-week course, you'll learn how to build an email list and the types of emails you should be sending, as well as how to develop an email strategy, build high-converting landing pages, create powerful lead magnets, and write email copy that converts.
We also cover how to build sales funnels to attract, engage, and convert your ideal audience.
This course uses the Aweber email platform, but the skills you'll learn are transferable to whichever email marketing service you want to use.
"Melinda helped me scale my online business Darngoodarn.com, since we've worked with her, I've made the Inc. 5000 list every year."
"I recently enrolled in 'How To Sell and Market Online' by awesome business coach, Melinda Emerson. This opportunity was priceless! Initially, I must admit, the information was overwhelming! Melinda knows marketing and is committed to helping others needing direction. That was me! There was a video for every lesson, resources, and interviews with other successful entrepreneurs. I have adjusted my pricing strategy and will be making changes to my offerings. I am so glad I took the time to invest in my business by taking this course."
CEO, A Tour of Possibilities
Think of me as your expert guide, your cheerleader, and your biggest supporter. I care deeply about helping you grow your business online and want to catapult you towards scaling your business and increasing your revenue.
And I know what I'm talking about.
As an internationally renowned keynote speaker on small business development, social selling, and online marketing, I'm proud to say I'm America's #1 Small Business Expert.
I started my first company in my early 20s and became a small business advocate and coach in 2005. I've also written two bestselling books (Become Your Own Boss in 12 Months and Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business), have published more than 5,000 articles on my resource blog (SucceedAsYourOwnBoss.com), and was named one of the Top 5 Best Business Coaches in the U.S. by HubSpot in 2021.
What does your perfect day look like?
Getting up when you want, maybe working out or enjoying a leisurely cup of coffee before dropping the kids off at school and settling in at your desk, ready — and excited — to face the day...
Logging off in time to pick up the kids from school, not thinking about work again for the rest of the day...
There are many reasons to start your own business...
And starting your own business has huge income and growth potential — potential that YOU control.
Every course offered by SmallBizLady University is designed to get you closer to your dreams.
Become Your Own Boss teaches you how to align your personal and professional goals, secure funding, define your customer, and develop a complete business plan including marketing strategy, sales process, operations, and your launch plan.
How to Sell and Market Online is perfect for both beginners and online business veterans ready to level up. You'll learn the critical components involved in running an eCommerce business, discover brand new techniques for marketing and selling online — including “no ad” strategies.
Social Media Selling teaches you to establish your brand with your ideal audience and learn the latest strategies and techniques that attract and endear potential customers to your business. The rules for social media are constantly changing, making this course perfect for beginners or veteran business owners whose online marketing efforts just aren’t driving results.
The Ultimate Guide to Email Marketing will help you skip right over common email marketing pitfalls straight to success as you use email marketing to grow your business. You'll learn practical tools, tips, and proven online marketing techniques that lead to sales — from basics to advanced tactics like sales funnels.
It's real talk time...
Starting your own business is hard.
It takes time.
It takes energy.
It puts you face to face with your fears. Fears of failure, imposter syndrome, your lack of skills, and even the possibility that nobody will want to pay you for your big idea.
But here's the thing:
SmallBizLady University gives you everything you need to optimize your idea, develop your skills, and build your confidence.
And guess what?
The time is going to pass anyway... You can either use that time to start a business, become your own boss, and live your best life or you can let the time pass without doing anything.
"I recently completed 'How To Sell and Market Online.' It was so clear, simple, and thought-provoking. It made me go back and restart the branding of my business so that I can relaunch my business website. Everyone who has a business needs to take this course if they want their business to grow online."
CEO, Tri'une Dance and Fitness